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Which Is The Best Backlink Checker Tool The Results Are InTo find out which is the best backlink checker tool I decided to setup a test between Ahrefs. SEO Spyglass. Raven Tools. Open Site Explorer. Majestic SEODownloading your competitors backlink profile used to be easy when the Yahoo Site Explorer backlinks checker was up and running. It really is a shame they closed it down because competitor backlink analysis is a great way to rank sites in any niche. Since then a few other players have beefed up their offering including Ahrefs, Majestic SEO, SEOMoz Open Site Explorer, Raven Tools SEO Spyglass. All of these are web based services except for SEO Spyglass which is a desktop application and part of the SEO Powersuite package. I will also be testing these against Google Search Console which allows you to download a sample of your backlinks. However this is only useful to people that own the site they are trying to download the backlinks for. If you are trying to discover how your competitors are ranking and want to replicate their link profiles you cannot use Google Search Console to achieve this. Which is the best backlink checker tool I put Ahrefs, Majestic SEO, SEOMoz, Raven Tools SEO Spyglass to the test to see which finds the most backlinksWhich Is The Best Backlink Checker Tool To find out which is the best backlink checker tool I decided to see how many links each service reported for 3 different websites. Seo Powersuite Full' title='Seo Powersuite Full' />Seo Powersuite FullListing of shareware and freeware software sorted by category. Developer accounts required for submissions. SEO PowerSuite Link Explorer Webmeup. Webs freshest and fastest growing backlink index, and the primary source of backlink data for SEO PowerSuite. If you are on a budget then you can take advantage of the best free SEO tools internet marketing software. Learn how to get the most out of themSEMrush vs Ahrefs vs Moz Pro vs SpyFu A detailed comparison of the tools key features, pricing, pros and cons, and ratings on popular review sites. The 3 sites are my own so I know the history of them very well Site 1 One of my oldest sites with 1. Warlord Battlecry 1. Site 2 A couple of years old with about 3. Site 3 Just under a year old still a nurtured baby with 4. This will give us a balanced mix of results and test each backlink checking service from a variety of angles. Google Search Console reports the total number of links it Google has found for your site under Traffic Links To Your Site which you can see in the image to the right. I will be using this number as the benchmark for the services to compare against, including the total number of sample links Google allow us to download from that total. A Quick Look At The Tools. Before I get into the nitty gritty of testing I wanted to give you a quick tour of the tools well be looking at. Ahrefs. com. I will tell you now Ahrefs. They show some fantastic data and break it down in pretty much every way imaginable. How many links you have, from how many IPs, linking to which pages with which anchor text. They breakdown the links by types and provide all sorts of graphs and visualisation options. The only real drawback with Ahrefs. Claim Your Free 1. Day Ahrefs Trial. SEO Spyglass. Download a free trial of SEO Spyglass. This is a unique offering in the fact that it is a desktop application available on its own or as part of SEO Powersuite. It downloads your backlinks from a number of sources and they even have their own database of links similar to the services above the software accesses directly. It will also fetch live real time data on the status of links, the page rank, anchor text used and so on. All of which can be exported into highly customisable PDF reportsUnlike the monthly fee based services below this software is available for a one time fee of 9. SEO Powersuite. Download the Free SEO Spyglass Trial. Raven Tools. Raven Tools also has a completely free fully functional 3. In a way Raven Tools is like SEOMoz as it provides a suite of tools for managing your online campaigns. However it isnt quite as developed as the SEOMoz offering and I find it lacking in a lot of places. The back end design is really poor and a big let down from the impressive front end. You can import your backlink profile and it will monitor upto 5. It is still worth taking out the trial to download some backlinks and have a snoop around though Get Your Raven Tools 3. Day Free Trial. 4. Open Site Explorer. SEOMoz has a completely free fully functional 3. What separates this from the pack is the huge range of tools you get for your money. Open Site Explorer is just a small part of the SEOMoz offering which also includes rank tracking, weekly crawls alerting you to onsite SEO issues, on page recommendations, social media statistics and competitive backlink analysis to see how you stack up against the competition. It also includes a whole bunch of other tools, webinars, training videos and an expert community. After the 3. 0 day trial it costs 9. Majestic SEOI really dont like how Majestic SEO present their data it really does leave a lot to be desired. However when you drill down into the data it does provide everything you need to know. It is very similar to Ahrefs in a lot of ways but in my opinion Ahrefs does a much better job all round well see what the test results say about that though Prices start from around 5. EUR to 4. 00 2. EUR per month. However there is a free account that lets you run more detailed reports for websites you own. Putting Them To The Test. The real test though is how many links does each service return for the 3 sites I mentioned earlier Site 1 4. Total Links. Google reports a total of 4. Here is the data each tool returned Backlink Checker Found Found. Search Console Sample. Ahrefs. 41,9. 85. Majestic SEO3. 0,4. SEOMoz. 31,9. 99. Raven Tools. 27,0. SEO Spyglass. 14,4. As you can see Ahrefs takes the top spot finding a total of 4. Google. SEO Spyglass brings up the rear finding only 1. Site 2 1. 7,3. 90 Total Links. Google reports a total of 1. Here is the data each tool returned Backlink Checker Found Found. Search Console Sample. Ahrefs. 6,5. 35. 37. Majestic SEO6,4. 14. SEOMoz. 7,3. 45. 42. Raven Tools. 7,0. SEO Spyglass. 4,6. This time SEOMoz takes lead finding 4. Raven Tools coming just behind with 4. SEO Spyglass still finds itself lagging in the bottom spot though. Site 3 4. 34 Total Links. Google reports a total of 4. Here is the data each tool returned Backlink Checker Found Found. Search Console Sample. Ahrefs. 99. 22. 8. Majestic SEO8. 51. SEOMoz. 67. 15. 4. Raven Tools. 52. 11. SEO Spyglass. 74. The final test brings Ahrefs to the top of the pack again finding a toal of 9. At least SEO Spyglass managed to move its way up from the bottom spot this time though A Complete Look At The Data. First of all lets take a look at the of links found for each site and service side by side. Backlink Checker. Site 1. Site 2. Site 3. Ahrefs. 8. 4. 13. Majestic SEO6. 1. SEOMoz. 6. 4. 14. Raven Tools. 5. 4. SEO Spyglass. 2. 8. Looking at that you can see that although Ahrefs doesnt always win, it does edge ahead over the others. But what about if we look at it from a total perspective and compare the total amount of links available to find across the 3 sites with the total amount each service found Across the 3 sites there are a total of 5. Backlink Checker Total Found Total Found. Ahrefs. 48,6. 19. Majestic SEO3. 6,9. SEOMoz. 39,4. 11. Raven Tools. 34,2. SEO Spyglass. 19,0. And The Best Backlink Checker IsIf you are purely after a backlink checker then Ahrefs. I place a greater value on number of links returned because I personally take all of my competitors links and load them into Inspyder Backlink Monitor which provides the most advanced analysis of the links once you have them. However for not much more money per month you can get access to SEOMoz which although returned 9,0. Ahrefs does offer an impressive suite of tools that will support your wider SEO campaigns. I was surprised to see that SEO Spyglass didnt perform better as it does have its own links database to pull data from in an effort to make up for the loss of Yahoo Site Explorer which it heavily relied on. SEO to watch out for. The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your siteBut before we start, lets make sure were clear on what negative SEO is, and what it definitely isnt. Negative SEO is a set of activities aimed at lowering a competitors rankings in search results. These activities are more often off page e. Negative SEO isnt the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. Youll find a comprehensive list here. Negative off page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off page SEO can take. Link farms. One or two spammy links likely wont hurt a sites rankings. Thats why negative SEO attacks usually involve building links from a group of interconnected sites, or link farms. Typically, most of these links use the same anchor text. These exact match anchors may be completely unrelated to the site under attack or they might include a niche keyword to make the sites link profile look like the owner is manipulating it. A while ago, this happened to WP Bacon, a Word. Press podcast site. Over a short period of time, the site acquired thousands of links with the anchor text porn movie. Throughout 1. WP Bacon fell 5. Google for the majority of keywords it ranked for. This story has a happy ending though the webmaster disavowed the spammy domains, and eventually, WP Bacon recovered most of its rankings. Source jacobking. How to stay safe Preventing a negative SEO attack isnt something in your power, but spotting the attempt early enough to reverse the damage is possible. To do that, you need to regularly monitor link profile growth. SEO Spy. Glass, for example, gives you progress graphs for both the number of links in your profile, and the number of referring domains. An unusual spike in either of those graphs is reason enough to look into the links you suddenly acquired. To actually see the links that made up the spike, go to the Linking Domains or Backlinks dashboard in SEO Spy. Glass and sort the links by Last Found Date by clicking on the header of the column twice. Look for the links that were found around the same time when the spike on the graph appeared. If youve no idea where the links are coming from, its useful to look at their Penalty Risk. Switch to the Link penalty risk tab, select those suspicious backlinks you just discovered, and click Update Link Penalty Risk. In a few minutes, the column should be populated with values on a scale from 0 to 1. Its a pretty accurate metric to tell if the links are coming from link farms, as, among other things, it looks at the number of linking domains that come from the same IP address or C block. Lastly, once youve identified the spammy links, you can create a disavow file right in SEO Spy. Glass. To do that, right click the backlinklinking domain and select Disavow make sure to select Entire domain under Disavow mode. Do the same for all unnatural links you spotted. Finally, go to Preferences DisavowBlacklist backlinks, review your disavow file, and export it once youre happy with it. Scraping. Scraping your content and copying it across other sites is another way a competitor can ruin your rankings. When Google finds content that is duplicated across multiple sites, it will usually pick only one version to rank. In most cases, Google is clever enough to identify the original piece unless they find the stolen version first. Thats why scrapers often automatically copy new content and repost it straightaway. How to stay safe Copyscape is an essential tool if youre determined to find instances of content duplication. If you do find scraped copies of your content, its a good idea to first contact the webmaster asking them to remove the piece. If thats not effective, you may want to report the scraper using Googles copyright infringement report. Forceful crawling. There are examples of desperate site owners trying to crash a competitors site by forcefully crawling it and causing heavy server load. If Googlebot cant access your site for a few times in a row you guessed it you might get de ranked. How to stay safe If you notice that your site has become slow, or, worse, unavailable, a wise thing to do is contact your hosting company or webmaster they should be able to tell you where the load is coming from. If you know a thing or two about server logs, here are some detailed instructions on finding the villain crawlers and blocking them with robots. Negative on page SEONegative on page SEO attacks are way more difficult to implement. These involve hacking into your site and changing things around. Here are the main SEO threats a hacker attack can pose. Modifying your content. Youd think youd notice if someone changed your content, but this tactic can also be very subtle and difficult to spot. As the attacker adds spammy content usually links to a site, they often hide it e. HTML, so you wont see it unless you look in the code. Another possible negative SEO scenario is someone modifying your pages to redirect to theirs. This isnt a threat for most small businesses, but if your site enjoys high authority and link popularity, it could be someones sneaky way to increase their own sites Page. Rank, or to simply redirect visitors to their site when they try to access yours. For the site under attack, such redirects arent just a temporary inconvenience. If Google finds out about the redirect before you do, they can penalize the site for redirecting to a malicious website. How to stay safe Regular site audits with a tool like Web. Site Auditor are the best way to spot such subtle attacks. To start your first audit, just launch Web. Site Auditor and create a project for your site. Whenever you need to re run the audit, use the Rebuild Project button. As long as you do this regularly, you should be able to spot changes that could otherwise go unnoticed, such as the number of outgoing links on the site or pages with redirects. To look into those links or redirects in detail, switch to the All Resources dashboard and go through the External Resources section. If you see an unexpected increase in the count of these, look through the list on the right to see where those links point to, and the lower part of the screen for the pages they were found on. Getting the site de indexed. A small change in robots. SEO strategy. A disallow rule is all it takes to tell Google to completely ignore your website. There are multiple examples of this online, including this story. A client fired an SEO agency he wasnt happy with, and their revenge was adding a Disallow rule to the clients robots. How to stay safe Regular ranking checks will help you be the first to know should your site get de indexed. With Rank Tracker, you can schedule automatic checks to occur daily or weekly. If your site suddenly drops from search engines results, youll see a Dropped note in the Difference column. When this happens across a big number of keywords, it usually implies a penalty or de indexation. If you suspect the latter, check the crawl stats in your Google Search Console account and take a look at your robots. Hacking the site per seEven if the hacker has no negative SEO in mind, the attack per se can hurt your SEO.